The #1 rule of selling in business and the job market is the same – sell the results, not the product. Buying a car is a significant investment, and one you are likely very thoughtful about. Imagine if you went to a car lot and the salesperson told you all about the individual components of […]

75% of resumes are rejected in the first screening. And more often than not, that first screening is done by a computer. Applicant Tracking Systems (ATS) help employers narrow the applicant pool quickly. This is a good thing for companies because they see 250+ applications per position. The number of applicants skyrockets into the tens […]

Wouldn’t it be great to have job offers flowing in? To have the difficult task of picking from multiple jobs that you’d love to have? You know those people at parties that everyone wants to talk to? That’s who you want to be in the job market. When job-specific skills and experience levels are equal, […]

A common mistake job seekers make is that they allow their humility to backfire. If you’re looking for a new job, this is not the time to play small and minimize what you have to offer. Getting hired requires an intentional and strong sales pitch. But remember, that the best sales people are also 100% […]

I see a lot of resumes that look good, have the right keywords, but they still aren’t landing interviews. While it’s critical to identify your skills on your resume and include important keywords, you have to take it one step further – you have to sell your skills. And you sell your skills by providing […]